Title Block's Analysis

The genre of music ‘Kerrang’ is about is rock music. This can be interpreted through the title block from the colours used and the physical appearance of it. The colour black is dark, and rock music has connotations of gothic and dark music. Moreover, ‘kerrang’ is the sound made from an electric guitar, and the lines appearing to go across the title block are supposed to be guitar strings, which further implies what kind of genre of music the magazine is. The font used is very bold and shows that the magazine wants to be seen and stand out. Even though you cannot hear the word being said, the magazine wants the font to imply that the sound of the word is loud. Rock music is kind of aggressive and messy; this is shown in the title block through the grittiness and messiness surrounding the letters of the title block, to show what the magazine is about. The title clearly shows information on who the target audience might be. With dark colours, bold font and an almost messy theme to the title block, it show that the main target of the magazine is people interested in rock music/artists, as these people will be interested in the magazine and its content.

The genre of music that ‘NME’ focuses on is punk rock. The colours used are red, black and white, with the main colour being red. Rock music is often represented with the colour black; the red used in this title block shows that the music NME focuses on isn’t just rock, it’s something different yet similar: punk rock. The font used is very big and bold, which shows that the magazine is dominant and has authority; general connotations of rock music.  The title of the magazine is ‘NME’ standing for New Musical Express. The title shows that the music being focused on in NME is new, which could suggest that the target audience are people who like to keep up to date with music, especially punk rock music.

The genre of music focused on by ‘Mojo’ magazine is classic rock. This could be interpreted from the title block because of the colours used. The background of the title block is like a really dark green and appears to be slightly foggy or blurry. Though one might not be able to know from this that Mojo is about classic rock, it is relatively easy to understand that the magazine has something to do with some kind of rock music as a dark colour is used and dark colours are often associated with rock music. The kind of blurry image of the title block implies that the magazine has something to do with old music, thus showing how it has content of classical rock. The font used takes up the whole title block, which generates authority and makes a statement to imply that they are a big magazine and one of the best at what they do. The word ‘mojo’ word originally means a charm or a spell, suggesting that the magazine is charming and makes reader’s remember the magazine “under a spell” for example. However, nowadays, ‘mojo’ is a quality that attracts people to you and makes you successful, which implies that the magazine is full of quality and attracts readers making the magazine successful. The target audience for ‘Mojo’ are fans of classical rock, which suggests that elder people who are interested in the rock music of their day would want to buy this magazine. This can be reflected to the title block as is appears old because of the dull colour used and the way it doesn’t look fresh and/or new.